Financial Wellness wall

The journey to Financial Wellness

My brief was to visually explain Momentum UK's mission statement, which was: "To enhance the lifetime financial wellness of people, their communities and their businesses". Enhancing people's "Financial Wellness" is not necessarily about helping customers get rich, but more about meeting people where they are with their finances, and assisting them in getting to a place where they have enough to live the life they want to live.

After lots of researching and sketching, I came up with the concept of a person being on their own financial journey, with various stops along the way. Customers may be at any stage of the journey, but Momentum's aim was to help them get closer to the "Fields of Financial Wellness" with advice, personalised product suggestions, and money management tools.